Selling Social Change (Without Selling Out)
Earned Income Strategies for Nonprofits
1 edition
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Word Count
50,000 words, Guess
Page Count
200 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL8148838M
- ISBN-139780787962166
- ISBN-100787962163
- OCLC Control Number49011323
- OCLC Control Numbersellingsocialcha0000robi
and 3 more
- Library of Congress Control Number2002001858
- LibraryThing1479181
- Goodreads2359764
Classifications
- LCCHG4027.65 .R63 2002
Description
Drawing a distinction between capitalism and small-scale commerce, fundraising consultant Robinson presents advice on how progressive organizations can develop and sell goods and services in order to finance their social goals. He discusses the creation and evaluation of earned income projects, the development of business plans, the raising of start-up funds, and successful marketing. Worksheets and brief case studies complement the text. Annotation copyrighted by Book News, Inc., Portland, OR.
First Sentence
When I was seven years old, I loaded my unwanted toys into my red Radio Flyer wagon and went door to door trying to sell them to the other kids in the neighborhood.
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