Brand Spirit
How Cause Related Marketing Builds Brands
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Word Count
76,500 words, Guess
Page Count
306 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL7632316M
- ISBN-139780471987765
- ISBN-10047198776X
- OCLC Control Number40762580
- Library of Congress Control Number99013354
and 2 more
- Goodreads1766997
- LibraryThing517522
Classifications
- LCCHF5414 .P75 1999
First Sentence
"Cause Related Marketing (CRM) can be defined as a strategic positioning and marketing tool which links a company or brand to a relevant social cause or issue, for mutual benefit."
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