Publication

1999-06-09 - Wiley

Language

English

Word Count

76,500 words, Guess

Page Count

306 pages

Physical Format

Hardcover

Identifiers

  • Open LibraryOL7632316M
  • ISBN-139780471987765
  • ISBN-10047198776X
  • OCLC Control Number40762580
  • Library of Congress Control Number99013354
and 2 more
  • Goodreads1766997
  • LibraryThing517522

Classifications

  • LCCHF5414 .P75 1999

First Sentence

"Cause Related Marketing (CRM) can be defined as a strategic positioning and marketing tool which links a company or brand to a relevant social cause or issue, for mutual benefit."

Subjects

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