Marketing the e-business
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Word Count
88,750 words, Guess
Page Count
355 pages
Identifiers
- Internet Archivemarketingebusine0000harr
- ISBN-100415256003
- ISBN-100415256011
- ISBN-139780415256001
- ISBN-139780415256018
and 7 more
- Goodreads1416119', '1416116
- Library of Congress Control Number2004300826
- OCLC Control Number49785261
- OCLC Control Number437083412
- Better World Books9780415256018
- Better World Books9780415256001
- Open LibraryOL3326854M
Classifications
- DDC658.84
- LCCHF5415.1265 .H376 2002
- LCCHF5410
and 1 more
- LCCHF5415.1265.H376 2002eb
Description
Marketing the e-Business looks at how to improve marketing efficiency and effectiveness through electronic means. As well as looking at the main marketing themes of product price, promotion, place etc.) this accessible text looks at the bigger 'e' considerations, such as legislation, data protection, security, governance, intellectual property, ethics, and more. The book helps the reader work through these marketing issues in a logical order and demonstrates how they may be pulled together into an actual marketing plan.
Subjects
Series Statement
- Routledge e-business series
Other Editions
- Marketing the e-business
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