Publication

2007-05-09 - Harvard Business School Press

Language

English

Word Count

60,000 words, Guess

Page Count

240 pages

Physical Format

Hardcover

Identifiers

and 2 more
  • Goodreads627231
  • LibraryThing2672002

Classifications

  • LCCHD9999.M78 E94 2007

Description

In a book that challenges conventional wisdom about pricing, product design, organization, and incentives, David Evans and Richard Schmalensee provide the first step-by-step framework for launching and sustaining dynamic businesses. They examine the most successful catalysts of all time, as well as many that tried and failed, and provide original insights into the secrets of success. Catalyst Code draws lessons from early history, modern-day business, and the authors' groundbreaking research into what really makes these companies tick.

Subjects

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