Catalyst Code
The Strategies Behind the World's Most Dynamic Companies
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Publication
2007-05-09 - Harvard Business School Press
Language
English
Word Count
60,000 words, Guess
Page Count
240 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8493077M
- ISBN-139781422101995
- ISBN-101422101991
- OCLC Control Number76073300
- Library of Congress Control Number2006034707
and 2 more
- Goodreads627231
- LibraryThing2672002
Classifications
- LCCHD9999.M78 E94 2007
Description
In a book that challenges conventional wisdom about pricing, product design, organization, and incentives, David Evans and Richard Schmalensee provide the first step-by-step framework for launching and sustaining dynamic businesses. They examine the most successful catalysts of all time, as well as many that tried and failed, and provide original insights into the secrets of success. Catalyst Code draws lessons from early history, modern-day business, and the authors' groundbreaking research into what really makes these companies tick.
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