Marketing for hospitality and tourism
2nd ed.
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Contributions
- Bowen, John, 1948- - Contributor
- Makens, James C. - Contributor
Publication
1999 - Pearson Education, London, United States
Language
English
Word Count
200,000 words, Guess
Page Count
800 pages
Identifiers
- Internet Archivemarketingforhosp0000kotl_x3v5
- Internet Archivemarketingforhosp0000kotl_c1r2
- ISBN-100130110310
- ISBN-139780130110312
- Goodreads4888550
and 6 more
- Library of Congress Control Number98025191
- OCLC Control Number439636457
- Better World BooksKP-089-736
- Better World Books9780130110312
- Better World BooksKO-497-825
- Open LibraryOL18546453M
Classifications
- LCCTX911.3.M3 K68 1999
Description
Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.
Subjects
Topics
People
Other Editions
- Marketing for hospitality and tourism
Show 5 more editions
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