Contributions

  • Bowen, John, 1948- - Contributor
  • Makens, James C. - Contributor

Publication

1999 - Pearson Education, London, United States

Language

English

Word Count

200,000 words, Guess

Page Count

800 pages

Identifiers

and 6 more
  • Library of Congress Control Number98025191
  • OCLC Control Number439636457
  • Better World BooksKP-089-736
  • Better World Books9780130110312
  • Better World BooksKO-497-825
  • Open LibraryOL18546453M

Classifications

  • LCCTX911.3.M3 K68 1999

Description

Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.

Subjects

Other Editions

  • Marketing for hospitality and tourismPearson Education1999-01-01
Show 5 more editions

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