Introduction to marketing
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Author
Contributions
- Ross, Herbert L., 1929- - Contributor
- Wray, Ralph D. - Contributor
Publication
1984 - Gregg Division, McGraw-Hill, New York, New York (State)
Language
English
Word Count
140,000 words, Guess
Page Count
560 pages
Identifiers
- ISBN-100070391912
- ISBN-139780070391918
- Goodreads3480354
- Library of Congress Control Number83016259
- Open LibraryOL3173950M
Classifications
- DDC658.8
- LCCHF5415 .L936 1984
Subjects
Topics
Series Statement
- The Gregg/McGraw-Hill marketing series
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