Publication

2006 - Cambridge University Press, New York (State)

Language

English

Word Count

86,000 words, Guess

Page Count

344 pages

Physical Format

EBook

Identifiers

  • ISBN-100511222998
  • ISBN-10051124262X
  • ISBN-139780511222993
  • ISBN-139780511242625
  • OverDriveD403002E-F45D-4233-979A-A75B95B5DD7E
and 4 more
  • Better World Books9780511226212
  • Better World Books9780511222993
  • Better World Books9780511224331
  • Open LibraryOL24293273M

Classifications

  • LCCJK1967.L38 2006

Description

This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.

Subjects

Other Editions

  • How Voters DecideEBookCambridge University Press2006

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