Rethinking Place Branding
Comprehensive Brand Development for Cities and Regions
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Publication
2014 - Springer
Language
English
Word Count
65,000 words, Guess
Page Count
260 pages
Identifiers
- ISBN-139783319124247
- ISBN-103319124242
- Better World Books9783319124247
- Open LibraryOL35788744M
Classifications
- LCCHF4999.2-6182
Subjects
Topics
46673339290055993857GeneralScw49000Sck14000Scj15000Sc513000Suco41169Urban & regionalBrand name productsCity planning & urban developmentBusiness & economics -> economics -> urban economicsSocial sciences -> political science -> public policyBusiness & economics -> marketing -> principles of marketingProfessional, career & trade -> architecture -> general architecture & design
Other Editions
- Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions
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