Publication

2005-03-01 - Birkhauser

Language

English

Word Count

25,000 words, Guess

Page Count

100 pages

Physical Format

Paperback

Identifiers

  • ISBN-103899860411
  • ISBN-139783899860412
  • Open LibraryOL9015835M

Description

"This competition-winning design by architects wulf & partner combines key architectural and urban development ideas with the adidas Corporate Identity: the building's structure and rhythm reflect the dynamism of the brand. The result is sweeping and yet compact 'Corporate Architecture'. The main building materials, exposed concrete and industrial glass, also determine the reduced yet lively and lucid atmosphere of the interior. The integrated communication concept by L2M3 Kommunikations Design and jangled nerves with guiding system and medial mirroring also takes account of this extremely successful sports goods manufacturer's branding policy"--Inside front cover.

First Sentence

Companies are discovering architecture as a means of enhancing their Corporate Identity or "putting over" their products incisively, and architects are working with designers again.

Subjects

Topics

Places

GermanyHerzogenaurachHerzogenaurach (Germany)

Times

Other Editions

  • Adidas Factory OutletPaperbackBirkhauser2005-03-01

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