Contributions

  • Laczniak, Eugene R., joint author. - Contributor
  • American Marketing Association. - Contributor

Publication

1980 - American Marketing Association, Chicago, Illinois

Language

English

Word Count

26,500 words, Guess

Page Count

106 pages

Identifiers

and 1 more

Classifications

  • DDC658.8/007
  • LCCHF5415 .M84

Subjects

Series Statement

  • Monograph series - American Marketing Association ; #11

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