Quantitative Models in Marketing Research
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Author
Publication
2001-08-27 - Cambridge University Press
Language
English
Word Count
55,000 words, Guess
Page Count
220 pages
Physical Format
Hardcover
Identifiers
- Internet Archivequantitativemode00fran
- Internet Archivequantitativemode0000fran
- Internet Archivequantitativemode00fran_190
- ISBN-100521801664
- ISBN-139780521801669
and 5 more
- Goodreads4507962
- Library of Congress Control Number2001025424
- OCLC Control Number46359538
- Better World Books9780521801669
- Open LibraryOL7754699M
Classifications
- LCCHF5415.2 .F714 2001
First Sentence
Recent advances in data collection and data storage techniques enable marketing researchers to study the characteristics of many actual transactions and purchases, that is, revealed preference data.
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