Anthropoloy & mass communication
media and myth in the new millennium
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Author
Publication
2003 - Berghahn Books, New York, New York (State)
Language
English
Word Count
80,250 words, Guess
Page Count
321 pages
Identifiers
- Open LibraryOL3687414M
- ISBN-101571812776
- OCLC Control Number52409552
- OCLC Control Numberanthropoloymassc0000pete
- Library of Congress Control Number2003052307
and 1 more
- Goodreads772766
Classifications
- DDC302.23/4
- LCCP96.A56 P48 2003
Alternate Titles
- Anthropoloy and mass communication
Description
"Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross cultural studies of mass media, this book offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, it examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the reemerging interest in media by anthropologists."--Jacket.
Subjects
Topics
Series Statement
- Anthropology &
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