Contributions

  • John Stubbs (Foreword) - Contributor

Publication

2003-06-01 - Kogan Page

Language

English

Word Count

39,000 words, Guess

Page Count

156 pages

Physical Format

Paperback

Identifiers

and 2 more
  • Goodreads3563390
  • LibraryThing2490068

Classifications

  • LCCHF5410

Description

"By stripping marketing down to its bare essentials you learn: how marketing works; what marketing people actually do; why marketing is essential for business success; and what's hot in marketing." "Whether you're considering a career in marketing or simply want to know what it's all about, Marketing Stripped Bare tells it like it is."--Jacket.

Subjects

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