Publication

1999-12-01 - Harvard Business School Press

Language

English

Word Count

55,000 words, Guess

Page Count

220 pages

Physical Format

Hardcover

Identifiers

and 4 more

Classifications

  • LCCHD30.28 .M3536 2000

Description

"Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products or services should I offer them? How should I do this in an efficient way? All the Right Moves offers concrete advice for thinking through the tough choices that all business strategists must face. It distills the important elements of strategy into an easy-to-follow system for crafting today's - and tomorrow's - breakthrough business strategies."--BOOK JACKET.

First Sentence

In every industry, there are several viable positions that a company can occupy.

Subjects

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