All the Right Moves
A Guide to Crafting Breakthrough Strategy
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Publication
1999-12-01 - Harvard Business School Press
Language
English
Word Count
55,000 words, Guess
Page Count
220 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8089952M
- ISBN-139780875848334
- ISBN-100875848338
- OCLC Control Number44959001
- OCLC Control Number41412021
and 4 more
- OCLC Control Numberallrightmovesgui0000mark
- Library of Congress Control Number99032401
- LibraryThing442422
- Goodreads2118463
Classifications
- LCCHD30.28 .M3536 2000
Description
"Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products or services should I offer them? How should I do this in an efficient way? All the Right Moves offers concrete advice for thinking through the tough choices that all business strategists must face. It distills the important elements of strategy into an easy-to-follow system for crafting today's - and tomorrow's - breakthrough business strategies."--BOOK JACKET.
First Sentence
In every industry, there are several viable positions that a company can occupy.
Subjects
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