Strategic marketing decision-making in Japanese and South Korean companies
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Author
Contributions
- Trim, Peter R. J. - Contributor
Publication
2008 - Chandos, Oxford, England
Language
English
Word Count
87,000 words, Guess
Page Count
348 pages
Identifiers
- Internet Archivestrategicmarketi0000leey
- ISBN-101843343630
- ISBN-101843344696
- ISBN-139781843343639
- ISBN-139781843344698
and 5 more
- Library of Congress Control Number2009529627
- OCLC Control Number228584870
- Better World Books9781843344698
- Better World Books9781843343639
- Open LibraryOL23977656M
Classifications
- LCCHD30.28 .L44 2008
- LCCHF415.12.K8
- LCCHF415.12.K8 L44 2008
Subjects
Topics
MarketingDecision makingJapan, commerceKorea, commerceCorporate cultureMarketing -- JapanStrategic planningMarketing, managementDecision making -- JapanCorporate culture -- JapanMarketing -- Korea (South)Strategic planning -- JapanBusiness enterprises, japanBusiness enterprises, koreaDecision making -- Korea (South)Corporate culture -- Korea (South)Strategic planning -- Korea (South)
Places
Series Statement
- Chandos Asian studies series
Other Editions
- Strategic marketing decision-making in Japanese and South Korean companies
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