Fuzzy optimization and multi-criteria decision making in digital marketing
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Author
Publication
2016 - Business Science Reference, Hershey, Pennsylvania
Language
English
Word Count
92,000 words, Guess
Page Count
368 pages
Identifiers
- Open LibraryOL30396552M
- ISBN-139781466688087
- OCLC Control Number927168715
- Library of Congress Control Number2015022594
Classifications
- DDC658.8/72
- LCCHF5415.1265 .F89 2016
Description
"This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--
Subjects
Topics
Other Editions
- Fuzzy optimization and multi-criteria decision making in digital marketing
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