Contributions

  • Levine, Michael, 1954- - Contributor

Publication

2008 - Collins, New York, New York (State)

Language

English

Word Count

88,500 words, Guess

Page Count

354 pages

Identifiers

and 5 more
  • LibraryThing214246
  • Library of Congress Control Number2007051297
  • OCLC Control Number179805693
  • Better World Books9780061438523
  • Open LibraryOL19285756M

Classifications

  • DDC659.2
  • LCCHD59 .L48 2008
  • LCCHD59.L48 2008

Alternate Titles

  • Guerrilla PR 2.0
  • Guerrilla public relations 2.0

Description

The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

Subjects

Other Editions

  • Guerrilla P.R. 2.0: wage an effective publicity campaign without going brokeCollins2008-01-01

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!