Guerrilla P.R. 2.0
wage an effective publicity campaign without going broke
[Rev. and updated ed.].
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Author
Contributions
- Levine, Michael, 1954- - Contributor
Publication
2008 - Collins, New York, New York (State)
Language
English
Word Count
88,500 words, Guess
Page Count
354 pages
Identifiers
- Internet Archiveguerrillapr20wag00levi
- Internet Archiveguerrillapr20wag0000levi
- ISBN-100061438529
- ISBN-139780061438523
- Goodreads4258379
and 5 more
- LibraryThing214246
- Library of Congress Control Number2007051297
- OCLC Control Number179805693
- Better World Books9780061438523
- Open LibraryOL19285756M
Classifications
- DDC659.2
- LCCHD59 .L48 2008
- LCCHD59.L48 2008
Alternate Titles
- Guerrilla PR 2.0
- Guerrilla public relations 2.0
Description
The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
Subjects
Topics
Other Editions
- Guerrilla P.R. 2.0: wage an effective publicity campaign without going broke
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