Acquisitions and firm growth
creating Unilever's ice cream and tea business
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Publication
2006 - Division of Research, Harvard Business School, Boston, Massachusetts
Language
English
Word Count
9,750 words, Guess
Page Count
39 pages
Identifiers
- Open LibraryOL57732060M
- OCLC Control Number69375046
Description
The role of acquisitions has been widely discussed in management literature. There is considerable evidence that many acquisitions fail, often because of post-acquisition problems. More recently business historians have examined their role in the restructuring of the British, American and other economies after the Second World War. Yet the historical and management literatures have been poorly integrated. This article seeks to address some of the issues raised in the management literature by contributing a longitudinal case study of the use of acquisitions by Unilever to build the world's largest ice cream and tea businesses. The study supports recent resource based theory which argues that complementary rather than related acquisitions add value. It identifies the importance of local knowledge as a key complementary asset. It also identifies reasons why Unilever was able to integrate acquisitions quite successfully, including clear strategic intent and the fact that employee resistance was reduced because most acquisitions were agreed. Finally, Unilever could take a long-term view because of its size and relative unconcern for shareholder interests before the 1980s.
Subjects
Topics
Series Statement
- Working paper / Division of Research, Harvard Business School -- 06-050
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