Television
what's on, who's watching, and what it means
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Author
Contributions
- Scharrer, Erica. - Contributor
Publication
1999 - Academic Press, San Diego, California
Language
English
Word Count
97,000 words, Guess
Page Count
388 pages
Identifiers
- Internet Archivetelevisionwhatso00coms
- Internet Archivetelevisionwhatso00coms_445
- ISBN-100121835804
- ISBN-139780121835804
- Library of Congress Control Number99060584
and 1 more
- Open LibraryOL52863M
Classifications
- DDC302.23/45
- LCCPN1992.6 .C645 1999
Description
Television: What's On, Who's Watching, and What it Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television advertising no longer persuades - it sells by creating a burst of emotional liking for the commercial. The emphases of television news determine not only what voters think about but also the presidential candidate they expect to support on election day. Children and teenagers who watch a great deal of television perform poorly on standardized achievement tests, and among the reasons are the usurpation of time spent learning to read and the discouragement of book reading. Television violence frightens some children and excites others, but its foremost effect is to increase aggressive behavior that sometimes spills over into seriously harmful antisocial behavior.
Subjects
Other Editions
- Television
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