Contributions

  • Scharrer, Erica. - Contributor

Publication

1999 - Academic Press, San Diego, California

Language

English

Word Count

97,000 words, Guess

Page Count

388 pages

Identifiers

and 1 more

Classifications

  • DDC302.23/45
  • LCCPN1992.6 .C645 1999

Description

Television: What's On, Who's Watching, and What it Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television advertising no longer persuades - it sells by creating a burst of emotional liking for the commercial. The emphases of television news determine not only what voters think about but also the presidential candidate they expect to support on election day. Children and teenagers who watch a great deal of television perform poorly on standardized achievement tests, and among the reasons are the usurpation of time spent learning to read and the discouragement of book reading. Television violence frightens some children and excites others, but its foremost effect is to increase aggressive behavior that sometimes spills over into seriously harmful antisocial behavior.

Subjects

Other Editions

  • TelevisionAcademic Press1999

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