The management of international advertising
a handbook and guide for professionals
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Word Count
71,000 words, Guess
Page Count
284 pages
Identifiers
- Open LibraryOL2054409M
- ISBN-100899301428
- OCLC Control Number18907569
- OCLC Control Numbermanagementofinte0000kayn
- Library of Congress Control Number88032430
and 2 more
- Goodreads3857064
- LibraryThing7100730
Classifications
- DDC659.1
- LCCHF5823 .K333 1989
Subjects
Topics
ManagementAdvertisingCross-cultural studiesComparison advertisingComparison advertising.Comparative advertisingAdvertising -- Management.Advertising -- Cross-cultural studies.
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