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Author
Contributions
- Lauderdale Productions - Contributor
- BBC for Business - Contributor
- Films for the Humanities (Firm) - Contributor
Publication
2004 - Distributed by Films for the Humanities & Sciences, Princeton, NJ, New Jersey
Language
English
Word Count
2,750 words, Guess
Page Count
11 pages
Physical Format
Video Recording
Identifiers
- OCLC Control Number57120569
- Open LibraryOL47073972M
Description
Building customer loyalty and good relations with market channels is discussed in a case study of Scotch Videotape, and the importance of innovation is covered in a case study of Haagen-Dazs.
Series Statement
- Branding, the marketing advantage
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