Author

Contributions

  • Lauderdale Productions - Contributor
  • BBC for Business - Contributor
  • Films for the Humanities (Firm) - Contributor

Publication

2004 - Distributed by Films for the Humanities & Sciences, Princeton, NJ, New Jersey

Language

English

Word Count

2,750 words, Guess

Page Count

11 pages

Physical Format

Video Recording

Identifiers

Description

Building customer loyalty and good relations with market channels is discussed in a case study of Scotch Videotape, and the importance of innovation is covered in a case study of Haagen-Dazs.

Subjects

Series Statement

  • Branding, the marketing advantage

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