The selling of the President, 1968.
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Word Count
63,250 words, Guess
Page Count
253 pages
Identifiers
- Open LibraryOL4571771M
- ISBN-100671270435
- OCLC Control Number32601
- OCLC Control Numbersellingofpreside00mcgi
- Library of Congress Control Number77092157
and 2 more
- LibraryThing3422
- Goodreads1380753
Classifications
- DDC329/.023/0973
- LCCE851 .M3
Description
As far back as the first debate with John F. Kennedy in 1960, Nixon had learned, bitterly, the importance of television. And as early as 1966, he had set out to master this new media. One of his first moves in putting together a team for the 1968 campaign was the appointment of seasoned advertising and TV professionals. This book examines that move and the many other considerations that went into Richard M. Nixon's 1968 presidential campaign--at the heart of which was the adroit manipulation and use of television.
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- The selling of the President, 1968.
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