Author

Publication

1969 - Trident Press, New York, New York (State)

Language

English

Word Count

63,250 words, Guess

Page Count

253 pages

Identifiers

and 2 more
  • LibraryThing3422
  • Goodreads1380753

Classifications

  • DDC329/.023/0973
  • LCCE851 .M3

Description

As far back as the first debate with John F. Kennedy in 1960, Nixon had learned, bitterly, the importance of television. And as early as 1966, he had set out to master this new media. One of his first moves in putting together a team for the 1968 campaign was the appointment of seasoned advertising and TV professionals. This book examines that move and the many other considerations that went into Richard M. Nixon's 1968 presidential campaign--at the heart of which was the adroit manipulation and use of television.

Subjects

Other Editions

  • The selling of the President, 1968.Trident Press1969-01-01
Show 2 more editions

Similar Books

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!