Marketing Communications Management
Concepts and Theories, Cases and Practices
New Ed edition
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Word Count
120,000 words, Guess
Page Count
480 pages
Physical Format
Paperback
Identifiers
- Internet Archivemarketingcommuni00copl
- Internet Archivemarketingcommuni0000copl
- ISBN-100750652942
- ISBN-139780750652940
- LibraryThing2788843
and 5 more
- Goodreads4180845
- OCLC Control Number1285659334
- OCLC Control Number128127426
- Better World Books9780750652940
- Open LibraryOL7972292M
Classifications
- LCCHF5415.123
- LCCHF5415.123 .C67 2004
- LCCHF5415.123 .C67 2004eb
First Sentence
The nature of marketing communication is explored and relationships developed with strategic marketing.
Subjects
Topics
Other Editions
- Marketing Communications Management: Concepts and Theories, Cases and Practices
Show 6 more editions
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