Author

Publication

2004-11-22 - Butterworth-Heinemann

Language

English

Word Count

120,000 words, Guess

Page Count

480 pages

Physical Format

Paperback

Identifiers

and 5 more

Classifications

  • LCCHF5415.123
  • LCCHF5415.123 .C67 2004
  • LCCHF5415.123 .C67 2004eb

First Sentence

The nature of marketing communication is explored and relationships developed with strategic marketing.

Subjects

Other Editions

  • Marketing Communications Management: Concepts and Theories, Cases and PracticesPaperbackButterworth-Heinemann2004-11-22
Show 6 more editions

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