Marketing management
a contemporary perspective
Our rough guess is there are 160,500 words in this book.
At a pace averaging 250 words per minute, this book will take 10 hours and 42 minutes to read. With a half hour per day, this will take 22 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Author
Contributions
- Kuester, Sabine - Contributor
- Krohmer, Harley - Contributor
Publication
2009 - McGraw-Hill Higher Education, London, England
Language
English
Word Count
160,500 words, Guess
Page Count
642 pages
Identifiers
- Internet Archivemarketingmanagem0000homb
- ISBN-100077117247
- ISBN-139780077117245
- OCLC Control Number232975686
- Open LibraryOL35656788M
Classifications
- DDC658.8
- LCCHF5415.13 .H664 2009
Description
"Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new book combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe."--Publisher's website.
Subjects
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!