Contributions

  • Tanner, John F. - Contributor

Publication

1998 - Irwin/McGraw-Hill, Boston, Massachusetts

Language

English

Word Count

167,500 words, Guess

Page Count

670 pages

Identifiers

and 1 more

Classifications

  • DDC658.8
  • LCCHF5415 .D92 1999

Subjects

Topics

Series Statement

  • The Irwin/McGraw-Hill series in marketing

Other Editions

  • Business marketing: connecting strategy, relationships, and learningIrwin/McGraw-Hill1998-01-01

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