Value Proposition Design
How to Create Products and Services Customers Want
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Publication
2015 - Wiley & Sons, Incorporated, John
Language
English
Word Count
80,000 words, Guess
Page Count
320 pages
Identifiers
- ISBN-139781118968079
- ISBN-101118968077
- Better World Books9781118968079
- Open LibraryOL29233557M
Description
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
Subjects
Topics
Other Editions
- Value Proposition Design: How to Create Products and Services Customers Want
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