Dictionary of marketing and advertising
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Author
Publication
1995 - J. Wiley, New York, New York (State)
Language
English
Word Count
92,750 words, Guess
Page Count
371 pages
Identifiers
- Open LibraryOL1100735M
- ISBN-100471025038
- OCLC Control Number30625080
- OCLC Control Numberdictionaryofmark00rose
- Library of Congress Control Number94025576
and 2 more
- Goodreads4820272
- LibraryThing5663200
Classifications
- DDC658.8/003
- LCCHF5415 .R577 1995
Description
Over 5.500 authoritative, comprehensive, and up-to-date definitions of every important word, term, and phrase used in marketing and advertising today. Defines terminology used in marketing, print and broadcast advertising, merchandising, packaging, sales, consumer behavior, direct mail, and market research; defines words in all current professional contexts, widest usage is cited first and remaining definitions are listed by area of specialty and thoroughly cross-referenced; incorporates terms from both government and private-sector organizations, definitions are prepared in cooperation with leading specialists; encompasses new terms from international marketing and advertising; provides a wealth of synonyms, acronyms, and abbreviations.--From publisher description.
Subjects
Series Statement
- Business dictionary series
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