Glaubwürdigkeit in der Marketingkommunikation
Konzeption, Einflussfaktoren und Wirkungspotenzial
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Author
Publication
2012-05-17 - Deutscher Universitätsverlag
Word Count
65,500 words, Guess
Page Count
262 pages
Physical Format
Paperback
Identifiers
- ISBN-103824479818
- ISBN-139783824479818
- Better World Books9783824479818
- Open LibraryOL28376113M
Classifications
- LCCHF5410-5417.5
Subjects
Other Editions
- Glaubwürdigkeit in der Marketingkommunikation: Konzeption, Einflussfaktoren und Wirkungspotenzial
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