Contributions

  • Cespedes, Frank V., 1950- - Contributor
  • Rangan, V. Kasturi. - Contributor

Publication

1989 - Harvard Business School Press, Boston, Mass, Massachusetts

Language

English

Word Count

98,500 words, Guess

Page Count

394 pages

Identifiers

and 2 more
  • LibraryThing2723892
  • Goodreads300102

Classifications

  • DDC658.8/02
  • LCCHF5415.129 .C67 1989

Subjects

Topics

Case studiesMarketing channelsMarketing channels.Industrial marketingIndustrial marketing.Marketing channels -- United States.Industrial marketing -- United States.

Places

Other Editions

  • Going to market: distribution systems for industrial productsHarvard Business School Press1989-01-01

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!