Marketing analytics
a practical guide to improving consumer insights using data techniques
Second edition.
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Word Count
54,250 words, Guess
Page Count
217 pages
Identifiers
- ISBN-100749482168
- ISBN-139780749482169
- Library of Congress Control Number2018003158
- OCLC Control Number1021064508
- Better World Books9780749482169
and 1 more
- Open LibraryOL26964692M
Classifications
- DDC658.8/3
- LCCHF5415.2 .G754 2018
- LCCHF5415.2.G754 2018
Description
Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.
Subjects
Topics
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