Contributions

  • Spence, A. Michael (Andrew Michael) - Contributor

Publication

2001-10-29 - Wiley, New York

Language

English

Word Count

149,500 words, Guess

Page Count

598 pages

Identifiers

and 2 more
  • Goodreads3959543
  • LibraryThing2489148

Classifications

  • LCCHF5548.32 .S186 2002

Description

"Creating and Capturing Value: Perspectives and Cases on Electronic Commerce introduces the reader to the dynamic world of e-commerce. The book consists of two sections. The first is "Perspectives" which provides an overview of important issues in electronic commerce such as the technologies that preceded the Internet and how the new technologies are changing the landscape. The second is "Cases", which features 22 cases developed at Stanford University. These cases present a real-world context, as well as a wealth of information about technologies, industries, issues, firms, strategies, and organizational structures."--Jacket.

Subjects

Other Editions

  • Creating and capturing valueWiley2001-10-29

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