Creating and capturing value
perspectives and cases on electronic commerce
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Author
Contributions
- Spence, A. Michael (Andrew Michael) - Contributor
Publication
2001-10-29 - Wiley, New York
Language
English
Word Count
149,500 words, Guess
Page Count
598 pages
Identifiers
- Open LibraryOL22133258M
- ISBN-100471410152
- OCLC Control Number46976639
- OCLC Control Numbercreatingcapturin0000salo
- Library of Congress Control Number2001026641
and 2 more
- Goodreads3959543
- LibraryThing2489148
Classifications
- LCCHF5548.32 .S186 2002
Description
"Creating and Capturing Value: Perspectives and Cases on Electronic Commerce introduces the reader to the dynamic world of e-commerce. The book consists of two sections. The first is "Perspectives" which provides an overview of important issues in electronic commerce such as the technologies that preceded the Internet and how the new technologies are changing the landscape. The second is "Cases", which features 22 cases developed at Stanford University. These cases present a real-world context, as well as a wealth of information about technologies, industries, issues, firms, strategies, and organizational structures."--Jacket.
Subjects
Other Editions
- Creating and capturing value
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