Author

Publication

2016 - UCL Press

Word Count

55,000 words, Guess

Page Count

220 pages

Identifiers

Description

Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’.

Subjects

Links

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!