The Soccer Mom Myth
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Word Count
58,000 words, Guess
Page Count
232 pages
Physical Format
Hardcover
Identifiers
- Internet Archivesoccermommythtod0000mill
- ISBN-101932226567
- ISBN-139781932226560
- LibraryThing6316058
- OCLC Control Number223919896
and 1 more
- Open LibraryOL12331740M
Description
"If women don't consider themselves Soccer Moms, what does that say about the effectiveness (or ineffectiveness) of billions of dollars of advertising aimed at this group? It's time for a wake-up call about who today's female consumer really is, how she really thinks, and why she really buys -- both online and offline. Prepare to kick the Soccer Mom myth to the sidelines"--Page 4 of cover
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