Changing the culture of college drinking
a socially situated health communication campaign
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Contributions
- Stewart, Lea. - Contributor
Publication
2005 - Hampton Press, Cresskill, NJ, New Jersey
Language
English
Word Count
75,750 words, Guess
Page Count
303 pages
Identifiers
- Open LibraryOL3310554M
- ISBN-101572735929
- OCLC Control Number56840589
- OCLC Control Numberchangingcultureo0000lede
- Library of Congress Control Number2004060637
and 2 more
- Goodreads3743482
- LibraryThing6502663
Classifications
- DDC378.1/978
- LCCHV5135 .L43 2005
Description
"The RU SURE campaign is a dangerous drinking prevention campaign developed after a decade of research on alcohol-related behavior at Rutgers University and is based on Lederman and Stewart's Socially Situated Experiential Learning (SSEL) Model." "This book describes the development of this campaign including its theoretical framework and innovative design. Suggestions are also given for implementing a similar campaign on other campuses. As a result, the volume adds to the work on alcohol prevention on college campuses and creates a safer learning environment for all students."--Jacket.
Subjects
Topics
Series Statement
- Health communication
Other Editions
- Changing the culture of college drinking
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