Handbook of research on retailer-consumer relationship development
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Author
Publication
2014 - Business Science Reference, Hershey, PA, Pennsylvania
Language
English
Word Count
147,250 words, Guess
Page Count
589 pages
Identifiers
- ISBN-139781466660748
- ISBN-139781466660755
- ISBN-139781466660779
- ISBN-101466660740
- ISBN-101466660759
and 4 more
- ISBN-101466660775
- Library of Congress Control Number2014007824
- OCLC Control Number881627667
- Open LibraryOL31017879M
Classifications
- DDC658.8/12
- LCCHF5429 .H2833 2014
- LCCHF5429 .H2833 2014eb
Description
"This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research"--
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