Contributions

  • John A. Quelch (Editor) - Contributor
  • Rohit Deshpande (Editor) - Contributor

Publication

2004-05-31 - Jossey-Bass

Language

English

Word Count

108,000 words, Guess

Page Count

432 pages

Physical Format

Hardcover

Identifiers

and 3 more
  • Library of Congress Control Number2004003711
  • LibraryThing5615485
  • Goodreads1125257

Classifications

  • LCCHF1416 .G554 2004

First Sentence

In 1983, the Harvard Business Review published an article entitled "The Globalization of Markets" by Harvard Business School professor Theodore Levitt.

Subjects

Other Editions

  • The Global Market: Developing a Strategy to Manage Across Borders (Jossey Bass Business and Management Series)HardcoverJossey-Bass2004-05-31

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