The Global Market
Developing a Strategy to Manage Across Borders (Jossey Bass Business and Management Series)
1 edition
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Author
Contributions
- John A. Quelch (Editor) - Contributor
- Rohit Deshpande (Editor) - Contributor
Publication
2004-05-31 - Jossey-Bass
Language
English
Word Count
108,000 words, Guess
Page Count
432 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8149122M
- ISBN-139780787968571
- ISBN-100787968579
- OCLC Control Number54460503
- OCLC Control Numberglobalmarketdeve00john
and 3 more
- Library of Congress Control Number2004003711
- LibraryThing5615485
- Goodreads1125257
Classifications
- LCCHF1416 .G554 2004
First Sentence
In 1983, the Harvard Business Review published an article entitled "The Globalization of Markets" by Harvard Business School professor Theodore Levitt.
Subjects
Topics
Other Editions
- The Global Market: Developing a Strategy to Manage Across Borders (Jossey Bass Business and Management Series)
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