Image und Akzeptanz des lokalen Hörfunks und Fernsehens als Werbeträger
Studie zum Marketing der bayerischen lokalen Hörfunk- und Fernsehsender im lokalen Werbemarkt
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Author
Contributions
- Wessner, Konrad. - Contributor
- Bayerische Landeszentrale für Neue Medien, - Contributor
Publication
1993 - Bayerische Landeszentrale für Neue Medien, München, Germany
Language
German
Word Count
67,250 words, Guess
Page Count
269 pages
Identifiers
- Open LibraryOL1175287M
- ISBN-103889271308
- OCLC Control Number31330333
- Library of Congress Control Number94160023
Classifications
- LCCHF6146.R3 W53 1993
Subjects
Topics
Series Statement
- BLM-Schriftenreihe,
- Bd. 24
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