Publication

2001-08-16 - McGraw-Hill/Irwin

Language

English

Word Count

181,500 words, Guess

Page Count

726 pages

Physical Format

Hardcover

Identifiers

and 1 more

First Sentence

At its core, the mission of marketing is to attract and retain customers.

Subjects

Other Editions

  • MP Internet Marketing: Building Advantage in a Networked Economy with CDHardcoverMcGraw-Hill/Irwin2001-08-16

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