Multiattribute decisions in marketing
a measurement approach
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Author
Contributions
- Wind, Yoram, joint author. - Contributor
Publication
1973 - Dryden Press, Hinsdale, Ill, Illinois
Language
English
Word Count
99,000 words, Guess
Page Count
396 pages
Identifiers
- Open LibraryOL5303587M
- ISBN-100030919150
- OCLC Control Number779850
- Internet Archivemultiattributede0000gree
- Library of Congress Control Number72085902
and 1 more
- Goodreads3895345
Classifications
- DDC658.8
- LCCHF5415.3 .G697
Subjects
Topics
RechercheMarketingDecision makingDecision making.Prise de decisionMarketing researchMarketing research.EntscheidungsprozessEtudes de motivationMotivation research (Marketing)Motivation, Etudes de (Marketing)
Series Statement
- Editors' series in marketing
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