Creating Brand Loyalty
The Management of Power Positioning and Really Great Advertising
1 edition
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Publication
1999-06-01 - AMACOM
Language
English
Word Count
74,500 words, Guess
Page Count
298 pages
Physical Format
Paperback
Identifiers
- Open LibraryOL8042898M
- ISBN-139780814405017
- ISBN-100814405010
- OCLC Control Number45732090
- OCLC Control Number41049727
and 4 more
- OCLC Control Numbercreatingbrandloy0000czer_q7z4
- Library of Congress Control Number99026211
- Goodreads1221837
- LibraryThing620567
Classifications
- LCCHF6161.B4 C94 1999
Description
"Creating Brand Loyalty empowers marketing managers with the keys to power positioning and really great advertising. Through its insider insights, practical tools, and real world examples, marketing managers will gain the skills and savvy to become winning brand builders."--BOOK JACKET.
First Sentence
"What do you think?" or the shorthand version, "What think?" is a question we frequently encounter regarding advertising and other marketing management issues.
Subjects
Other Editions
- Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
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