Publication

1999-06-01 - AMACOM

Language

English

Word Count

74,500 words, Guess

Page Count

298 pages

Physical Format

Paperback

Identifiers

and 4 more

Classifications

  • LCCHF6161.B4 C94 1999

Description

"Creating Brand Loyalty empowers marketing managers with the keys to power positioning and really great advertising. Through its insider insights, practical tools, and real world examples, marketing managers will gain the skills and savvy to become winning brand builders."--BOOK JACKET.

First Sentence

"What do you think?" or the shorthand version, "What think?" is a question we frequently encounter regarding advertising and other marketing management issues.

Subjects

Other Editions

  • Creating Brand Loyalty: The Management of Power Positioning and Really Great AdvertisingPaperbackAMACOM1999-06-01

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