Ethnography at work
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Word Count
38,000 words, Guess
Page Count
152 pages
Identifiers
- Internet Archiveethnographyatwor0000moer
- ISBN-101845204972
- ISBN-139781845204976
- Library of Congress Control Number2006017171
- OCLC Control Number1158313701
and 4 more
- OCLC Control Number507008031
- OCLC Control Number69671896
- Better World Books9781845204976
- Open LibraryOL17211841M
Classifications
- LCCHF6182.J3 M636 2006
- LCCHF6182.J3M636 2006
- LCCHF6182.J3
Description
"Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm.". "The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business."--BOOK JACKET.
Subjects
Topics
Places
Other Editions
- Ethnography at work
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