What's your corporate IQ?
how the smartest companies learn, transform, and lead
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Word Count
59,000 words, Guess
Page Count
236 pages
Identifiers
- Open LibraryOL17137656M
- ISBN-100793185734
- OCLC Control Number55016692
- OCLC Control Numberwhatsyourcorpora0000unde
- Library of Congress Control Number2004009569
and 2 more
- Goodreads2253075
- LibraryThing6802043
Classifications
- LCCHD30.28 .U53 2004
Alternate Titles
- Corporate IQ
Description
"Based on H. Igor Ansoff's theories that the financial performance of a firm is maximized whenever both the strategy and management capability match its competitive context, Underwood's new findings actually define the 17 corporate attributes that drive corporate success, including: marketing aggressiveness; innovation aggressiveness; product technology; CEO attributes; managers; culture; strategic capacity; ethics, and value of people."--BOOK JACKET.
Other Editions
- What's your corporate IQ?: how the smartest companies learn, transform, and lead
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