Author

Publication

2004 - Dearborn Trade Pub., Chicago, Illinois

Language

English

Word Count

59,000 words, Guess

Page Count

236 pages

Identifiers

and 2 more
  • Goodreads2253075
  • LibraryThing6802043

Classifications

  • LCCHD30.28 .U53 2004

Alternate Titles

  • Corporate IQ

Description

"Based on H. Igor Ansoff's theories that the financial performance of a firm is maximized whenever both the strategy and management capability match its competitive context, Underwood's new findings actually define the 17 corporate attributes that drive corporate success, including: marketing aggressiveness; innovation aggressiveness; product technology; CEO attributes; managers; culture; strategic capacity; ethics, and value of people."--BOOK JACKET.

Subjects

Other Editions

  • What's your corporate IQ?: how the smartest companies learn, transform, and leadDearborn Trade Pub.2004-01-01

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