The 30-second president
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Author
Contributions
- Reeves, Rosser - Contributor
- Schwartz, Tony - Contributor
- WNET (Television station : New York, N.Y.) - Contributor
- KQED-TV (Television station : San Francisco, Calif.) - Contributor
- Corporation for Entertainment and Learning - Contributor
and 2 more
- PBS Video - Contributor
- John D. and Catherine T. MacArthur Foundation. Library Video Classics Project - Contributor
Publication
1988 - PBS Video, Alexandria, Va, Virginia
Language
English
Word Count
15,000 words, Guess
Page Count
60 pages
Physical Format
Video Recording
Identifiers
- OCLC Control Number20239332
- Open LibraryOL40236850M
Classifications
- DDC324.73
- LCCJF2112.A4 T45 1984
Alternate Titles
- Thirty second president
- Walk through the 20th century with Bill Moyers (Television program)
- 32nd president.
Description
Moyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz. Moyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz. Includes ads used by Eisenhower, Kennedy, Lyndon Johnson, Nixon and Reagan.
Subjects
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