Study guide marketing
concepts and strategies
7th ed.
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Author
Contributions
- Ferrell, O.C. (Odies Collins), 1943- - Contributor
Publication
1991 - Houghton Mifflin, Boston [etc., Massachusetts
Language
English
Word Count
193,500 words, Guess
Page Count
774 pages
Identifiers
- Internet Archivestudyguidemarket0000prid_l3c9
- ISBN-100395572711
- ISBN-139780395572719
- OCLC Control Number68683681
- Open LibraryOL32145006M
Alternate Titles
- Marketing
Subjects
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