Author

Contributions

  • Wright, Claire - Contributor
  • Vincent, Kellie - Contributor
  • Chartered Institute of Marketing - Contributor

Publication

2009 - BPP Learning Media Ltd., London, England

Language

English

Word Count

89,000 words, Guess

Page Count

356 pages

Identifiers

and 2 more

Classifications

  • DDCHF5415

Subjects

Series Statement

  • Professional diploma in marketing -- [unit 3]
  • CIM study text -- unit D3.

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