Entrepreneurship in International Marketing
Our rough guess is there are 86,000 words in this book.
At a pace averaging 250 words per minute, this book will take 5 hours and 44 minutes to read. With a half hour per day, this will take 12 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Author
Publication
2015 - Emerald Publishing Limited
Language
English
Word Count
86,000 words, Guess
Page Count
344 pages
Identifiers
- ISBN-139781784414474
- ISBN-101784414476
- Better World Books9781784414474
- Open LibraryOL29250902M
Classifications
- LCCHF5717-5734.7
Description
"The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided into two sections, the first part of Entrepreneurship in International Marketing addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms' evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, those papers shed significant new light on the role of entrepreneurship in born-global firms and exporting firms. The second part of Entrepreneurship in International Marketing brings together a collection of papers dealing with contemporary international marketing issues, including the conceptual domain of international marketing, global brands and luxury brands in emerging markets, international retail supply chains, and exit behavior of FDI firms." - from back cover.
Subjects
Other Editions
- Entrepreneurship in International Marketing
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!