Creating breakthrough products
innovation from product planning to program approval
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Author
Contributions
- Vogel, Craig M. - Contributor
Publication
2002 - Financial Times/Prentice Hall PTR, Upper Saddle River, NJ, New Jersey
Language
English
Word Count
75,500 words, Guess
Page Count
302 pages
Identifiers
- Open LibraryOL18167195M
- ISBN-100139696946
- OCLC Control Number48074439
- OCLC Control Numbercreatingbreakthr0000caga
- Library of Congress Control Number2001052319
and 2 more
- LibraryThing195428
- Goodreads1055447
Classifications
- LCCHF5415.153 .C34 2002
Description
This is the eBook version of the printed book.Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.
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