Contributions

  • Vogel, Craig M. - Contributor

Publication

2002 - Financial Times/Prentice Hall PTR, Upper Saddle River, NJ, New Jersey

Language

English

Word Count

75,500 words, Guess

Page Count

302 pages

Identifiers

and 2 more
  • LibraryThing195428
  • Goodreads1055447

Classifications

  • LCCHF5415.153 .C34 2002

Description

This is the eBook version of the printed book.Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.

Subjects

Similar Books

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!