Contributions

  • Breen, Bill - Contributor

Publication

2013 - Crown Business, New York (State)

Language

English

Word Count

76,250 words, Guess

Page Count

305 pages

Identifiers

and 1 more

Classifications

  • DDC338.7/688725
  • LCCHD9993.T694 L447 2013

Description

In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.

Subjects

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