Contributions

  • McCarthy, E. Jerome - Contributor

Publication

2002 - McGraw-Hill, Boston, England

Language

English

Word Count

203,750 words, Guess

Page Count

815 pages

Identifiers

and 5 more
  • ISBN-139780072409475
  • ISBN-139780071121101
  • Goodreads3465349
  • Library of Congress Control Number2001054436
  • Open LibraryOL19571164M

Classifications

  • DDC658.8
  • LCCHF5415.13 .M369 2002

Subjects

Series Statement

  • McGraw-Hill/Irwin series in marketing

Other Editions

  • Basic marketing: a global-managerial approachMcGraw-Hill2002-01-01
Show 9 more editions

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