Basic marketing
a global-managerial approach
14th international ed.
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Contributions
- McCarthy, E. Jerome - Contributor
Publication
2002 - McGraw-Hill, Boston, England
Language
English
Word Count
203,750 words, Guess
Page Count
815 pages
Identifiers
- Internet Archivebasicmarketinggl00dwil
- Internet Archiveisbn_9780072409475
- Internet Archivebasicmarketinggl14edperr_f5o1
- ISBN-100072409479
- ISBN-100071121102
and 5 more
- ISBN-139780072409475
- ISBN-139780071121101
- Goodreads3465349
- Library of Congress Control Number2001054436
- Open LibraryOL19571164M
Classifications
- DDC658.8
- LCCHF5415.13 .M369 2002
Subjects
Topics
Places
Leermiddelen (vorm)
Series Statement
- McGraw-Hill/Irwin series in marketing
Other Editions
- Basic marketing: a global-managerial approach
Show 9 more editions
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