Contributions

  • Noble, Paul, 1955- - Contributor

Publication

2005 - Kogan Page Limited, London, England

Language

English

Word Count

53,250 words, Guess

Page Count

213 pages

Identifiers

and 1 more
  • Goodreads767868

Classifications

  • DDC659.2/072
  • LCCHD59 .W325 2005

Description

Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.

Subjects

Genres

  • Case studies.

Other Editions

  • Evaluating public relations: a best practice guide to public relations and evaluation planning, research & evaluationKogan Page Limited2005-01-01

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